Retail + E-Commerce Case Study
Frye was launching a seasonal marketing campaign around their tagline “The Original. The Authentic. The Only”. They sought to work with creators to push the #OAO and to increase sales on their e-commerce site.
$13:$1
ROAS10.4%
Conversion RATE135
ad placements-
Drive audiences to follow Frye’s social media accounts and to shop their e-commerce site. The content must touch on brand and product messaging and authentically drive followers to the site to shop.
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1) Increase Direct Response Sales: LAP secured seven influencers to create content that encouraged their audiences to shop and could also be used in ad creative and on Frye’s owned and operated channel.
2) Influencer Whitelisting: LAP gained access to these influencers social accounts and ran ads through their profiles. The strategy resulted in significant improvements in conversions and ROAS.
3) Targeting: LAP was able to test multiple targeting strategies to understand that modeling off the influencer’s and the brand’s audiences drove significant conversion
4) Rapid Creative Testing: LAP tested various creative and copy angles to quickly scale for better reach, engagement and performance.
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$13: $1 ROAS
10.4 % Conversion Rate
135 Ad Placements Tested
2% CTR
7 Creators, 15 Assets
580K Organic Impressions
